Business Plan for a Seminar

Summary of the Strategy and Implementation

ALPs will gain sales via the quality of their service/product; in other words, the product will speak for itself. Advanced Linguistic Pontificators Daug Matisim is a renowned expert in advanced reading, time and stress management, and organizational skills. Pontificators enjoy a competitive edge as a result of their craft. In addition to reading Doug’s book, prospective customers will be able to sample some of his writing and presentations by watching snippets from his writing or seeing excerpts from his lectures on his website, which will be available in streaming media format.

Plan of Action in the Sales Department

The sales method employed by Advanced Linguistic Pontificators is quite straightforward. If you show the consumer part of a presentation in addition to the information included in Doug’s book, the product or service will almost sell itself. Three different channels will show the customer samples of Daug’s work.

You can support Daug by purchasing his book.
Advanced Linguistic Pontificators office will send you a copy of the book’s first chapter.
You may see a sample of one of Daug’s presentations by visiting the Pontificators’ website, which offers streaming media.
I am confident that these samples of Daug’s work will speak for themselves. Once a consumer has expressed interest, all that is required is to call the office to determine availability and schedule an event.

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Sales Predictions

The first month will be devoted to the setup of the office and the scheduling of public seminars for the second month. During the third through seventh months, there will be some sales activity. As word spreads that Daug is on the circuit, things will start to perk up nicely in the eighth month and continue to improve from there.

The advantage in the marketplace

The competitive advantage of Advanced Linguistic Pontificators is their knowledge. Mr. Daug is an internationally renowned specialist in the disciplines he lectures, and publishing his novels was responsible for a large part of his success. Due to Doug’s expertise and ability to engage audiences, he can provide presentations and training sessions that leave consumers feeling as if they’ve gained a vast lot of knowledge and that they can’t wait to sign up for another one.


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